

Netflix's The Perfect Couple and the reason TV was so poor in 2024 – but we watched anyway
This year was defined by a host of average TV shows that
were glossy and watchable enough but insubstantial and forgettable – as epitomized
by the Nicole Kidman thriller. Here's why.
As the year comes to an end and everyone takes a look back
over 2024's best TV offerings, for some there may be a collective form of
amnesia. What was that Apple TV+ crime series with that big actor in you
watched – was it Presumed Innocent or Sugar? What was that nice rom-com
starring Adam Brody called again? Did you watch that series where Nicole Kidman
played a wealthy woman who floated around in designer dresses looking worried
because her son went missing (Expats), or where she played a wealthy woman who
floated around in designer dresses looking worried because someone was murdered
on her estate
If, perhaps with a quick Google search as a prompt, you realize
you did watch The Perfect Couple, it's a show that seems to
encapsulate where such interchangeable TV is at in 2024. The Perfect Couple
burst onto Netflix in September, a soapy, glossy and silly adaptation of Elin
Hildebrand's 2018 novel of the same name. With a decent cast – including
Kidman in a dodgy wig, Live Schreiber, Meghann Fahy and Dakota Fanning – the
six-episodes series unraveled a murder mystery set at an upper-class wedding in
Nantucket. The tone of the show was off, slightly; was the melodramatic
telenovela-like style in earnest or was this some kind of satire on the murder
mystery genre? It was unclear. Also shoe-horned in was a cringe all-cast dance
routine on the beach to Meghan Trainor's song Criminals that introduced each
episode; even Fahy told Variety "Everyone [the actors] was saying they didn't
want to do this because we just didn't understand." The audience lapped it
up – it was most watched on Netflix's TV chart for two weeks in a row – then it
seemed to vanish from memory.
"I had actually forgotten I had watched The Perfect
Couple," says Manor Ravindran, a TV industry journalist who writes
for The Ankle and Broadcast. "And
all I can remember about that now is the dance, which, even when I was watching
it, felt like a very orchestrated device to make it stick in people's minds; a
visual element to make a show memorable." While the dance gave the show a
viral moment at the time, the drama as a whole didn't inspire the same
cultural conversation. The Perfect Couple was the essence of a 2024 television
phenomenon: the rise of Mid TV.
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