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'It's almost like a weapon': How the blonde bombshell has symbolised desire and danger Western culture, she says, has built a whole mythology around female blondeness − from religious iconography and fairy tales, to art and advertising − that has told specific stories about what it means to be blonde. In cinema's early years, comedies such as Platinum Blonde (1931) and Bombshell (1933), starring Jean Harlow, embedded concepts of the dazzling, devastatingly beautiful blonde into the cultural vernacular. "The idea that you're a bombshell, it's almost like a weapon," says Nead. "On the one hand, it is this kind of ideal, but at the same time, it's also threatening."   Before Harlow, there was another − more natural-looking − blonde on the scene: Mary Pickford, whose amber curls helped earn her the moniker of "America's Sweetheart". But while Pickford played the guileless girl waiting to be rescued, Harlow's peroxide blonde ...

As if! Cult 90s film Clueless gets musical makeover


Cher Horowitz has brought her life of Beverly Hills high fashion, friendship and matchmaking to London's West End, as classic 1990s teen film Clueless has been given a musical makeover.

Clueless has been brought to the stage by the film's original writer and director Amy Heckerling - who says keeping the 90s theme was integral to the show.

Heckerling insists she has "no interest in being modern" - which will come as a relief to the audiences who grew up quoting "As if!" and aspiring to Cher's plaid and Prada-filled wardrobe.

The story follows the life of the naïve and lovably spoiled teenager, who plays matchmaker with her friends before ultimately finding love herself.

An adaption of Jane Austen's Emma, Clueless captured the teen spirit of the 90s and inspired countless school dramas like Mean Girls, Gossip Girl and Legally Blonde.

The stage version has songs in the form of an original score by singer-songwriter KT Tunstall.

Speaking to the BBC, Tunstall says the film's was "omnipotent" in the 90s and influenced everything from the clothes people wore to the music people listened to.

The Scottish singer, best known for songs like Black Horse and the Cherry Tree and Suddenly I See, says working on the show was a "dream project".

She says the original soundtrack was a big inspiration, and describes the music as "a mixtape of all your favourite 90s bangers".

The process of creating the soundtrack for Clueless: The Musical was intense for Tunstall, who says it's no easy feat to add music to an adaptation of a film that didn't originally have it.

"You really have to think about whether a song fits the structure and flow of the story and whether it actually helps the audience understand the narrative better," she says.

Heckerling says she actually wishes the film had been a musical because "there were natural moments in the script where characters could have sung".

"Those types of films weren't very common in the 90s but I'm glad we could add in music now," she says.

Critics had mixed thoughts about the new songs - the Guardian called them "disappointingly flat-footed" in a two-star review and said the lyrics "too often serve as exposition rather than raising the emotional drama".

For Emma Flynn, who is making her West End debut as Cher, the music has another important function in the show - it allows characters to easily share their inner thoughts with the audience.

"In the film you hear these really funny inner monologues of Cher, but the great thing about this show is you can hear all of the character's thoughts, which makes you feel more connected to them."

Flynn has been praised by critics, with the Evening Standard noting her "powerfully-sung breakout performance" and describing it as channelling "both Alicia Silverstone in the original movie and Sabrina Carpenter today, while making the role entirely her own".

Co-star Keelan McAuley, who plays nerdy Josh, tells the BBC he loves the play's nostalgia factor.

"The flip phone was the most advanced technology they had in the 90s and there's something so enchanting about a time where there was no access to social media," he says.

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