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'It's almost like a weapon': How the blonde bombshell has symbolised desire and danger Western culture, she says, has built a whole mythology around female blondeness − from religious iconography and fairy tales, to art and advertising − that has told specific stories about what it means to be blonde. In cinema's early years, comedies such as Platinum Blonde (1931) and Bombshell (1933), starring Jean Harlow, embedded concepts of the dazzling, devastatingly beautiful blonde into the cultural vernacular. "The idea that you're a bombshell, it's almost like a weapon," says Nead. "On the one hand, it is this kind of ideal, but at the same time, it's also threatening."   Before Harlow, there was another − more natural-looking − blonde on the scene: Mary Pickford, whose amber curls helped earn her the moniker of "America's Sweetheart". But while Pickford played the guileless girl waiting to be rescued, Harlow's peroxide blonde ...
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We're trying to invoke emotion': Stadium architects on what CGI tells fans


In the world of billionaires and the similarly wealthy teams they own, designing a state-of-the-art stadium goes beyond the visual.

In the offices of architecture firm Arup, there is a downstairs soundproof room with premium grade surround-sound speakers and a large screen. It looks like a small theatre.

"We can put a client in there and say, 'when your team scores, this is what it will sound like if your stadium roof is shaped this way,'" says Chris Dite, who is responsible for the firm's sports projects.

"But, if we change the roof shape to this, then this is what it will sound like."

The way the pitch and intensity of the crowd noise changes in the aftermath of a goal is based on data from stadium projects the firm have completed over the last 25 years.

Dite's previous work includes the Allianz Arena used by German football giants Bayern Munich and the Gtech Community Stadium where Brentford play.

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