'WeightWatchers set me up to fail' - Why diet industry is losing to jabs like Ozempic

Dr Joanne Silver, lead psychologist at the London-based eating disorder clinic, Orri, agrees. She says the weight loss injections "completely silence what the body is asking for", which is counterintuitive to understanding what the body needs.

"People can binge eat because of psychological reasons – they can use food to manage their emotions, to soothe themselves.

"Eating disorders are not just about food."

Food and nutrition have become just one part of a more holistic approach so many are now adopting when it comes to their overall wellbeing.

Jennifer Pybis, a fitness coach based in Liverpool, works with clients both online and in person. She says achieving a healthy lifestyle is not just about hitting a target weight.

"I encourage the women I work with to consider lots of ways to measure their progress rather than just jumping on the scales.

"Thinking about how they feel, comparing photographs of themselves to see how their bodies have changed shape, how their sleep is, their resting heart rate, their improvements in the gym - all of that is so important."

The diet industry might be transforming but there are many who still prefer the more traditional model of sitting together and sharing their experiences, supporting others in their community to lose weight.

In a small church hall in Winsford, Cheshire, a group of women are waiting patiently to get on the scales.

Muttering and good-natured laughter can be heard as they share their latest weights with each other.

"I've put on a pound! I did have a little bit - well maybe a lot - of wine at the weekend."

"Why didn't you have gin?" another one asks, "it's only 55 calories a shot!"

They're here for their weekly check-in at the BeeWeighed slimming group. Some of the women have lost several pounds, others have a put on a pound or two, but overall, since joining the class, they have all lost weight.

They are learning about how to eat in moderation, how to exercise safely and how to feel good about themselves.

At first glance, it could be a WeightWatchers class – women meeting up to share their stories of weight loss and support each other – but there are crucial differences, says BeeWeighed owner and founder Lynda Leadbetter.

She was a group leader for WeightWatchers for 18 years but left to set up her own group in 2018.